What’s New?

New in 2010

First of all: It’s going to be another interesting year. Has the global recession really, officially ended? And if so, will the aftermath cause pains for years to come? Whatever the outcome, we find ourselves spotting more recession-proof opportunities than ever before. Why?

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Explaining for the professional

ITHAKA is a proud ESOMAR member. Proud because this originally Dutch initiative is now with 5,000 members in 100 countries, the leading organization to promote the value of market and opinion research and maintain its high quality standards. Recently a brand-new addition to the ESOMAR catalogue got our attention.

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Facility

A Welcoming Venue Makes All The Difference
ITHAKA research offers you a welcoming and efficientfacility: equippedwith Focus Visionand tailored for facilitating smooth and above-all professional fieldwork and research. Located in Amsterdam and easily to reach from Schiphol Airport. A good venue can make all the difference. We value a relaxed and professional viewing experience with a largeone-way mirror for the best sensation of observation and involvement.

All video equipment is recently replaced by digital equipment in order to make high-end DVD quality recordings. Our excellent facilities allow us to do website-usability testing. Website-usability testing is observing the response of participants to your site or application in real-time.