What’s New?

Goede doelen missen geld door slechte websites.

Onderzoeksbureau MediaTest heeft de websites van de 25 grootste charitatieve instellingen onder de loep genomen.

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LinkedIn start eigen advertentienetwerk

De zakelijke netwerksite LinkedIn lanceerderde in september in samenwerking met Collective Media een eigen advertentienetwerk.

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Quality And Pleased Clients
The success of ITHAKA research is most visible in the successes of our clients. ITHAKA helps companies and organisations with product testing, exact market segmentation, successful product introductions, effective websites and better advertising campaigns. We have a long-lasting relationship with many of our clients. The loyalty of our clients is not taken for granted. We have to earn it every time by using our knowledge, experience, quality, service and by delivering what we promise.

For various clients we conduct both Dutch fieldwork as well as the coordination of European projects. Our network of reliable partners makes ITHAKA a good choice as the central research agency.

Judith Kuipéri (Publisher marketing, sales and communication Kluwer);
“ITHAKA is an agency that is not purely focussed on executing the research. ITHAKA has a keen eye for the relevancy of outcomes and the feasibility of research projects. You notice their experience in media and their understanding of their clients.”

Maria Aguado (Research manager UPC Europe);
"ITHAKA research means to me a good grip of the brief, a quick turnaround of the project resulting in a brief report with clear recommendations. Just what I like to commission!"

Edwin Kisman (Projectcoördinator EU project Equal for Dutch Publishers Association);
“The execution of two research projects was commissioned to ITHAKA because of their knowledge of the branch, their extensive experience in research and not in the least because of their professional, quick and efficient work.”

Internal memo by Microsoft Europe;
“This is a great report. Consistent with most of the information we’ve all been gathering -- and I very much appreciate the guidance during the study. I wish all of Microsoft’s research was presented this way."