New in 2010
wednesday, 16 December 2009
Consumers, recession-stricken or not, still value innovations that are pragmatic, or exciting, or those that save them money, or entertain them.... oh well, you get the picture. At ITHAKA we are always interested in the latest trends. That’s why we love the website www.trendwatching.com (yes, also a Dutch original). They have recently published their overview of 10 important trends for 2010. And we love them. Especially
Urbanity - Urban culture is the culture. Extreme urbanization, in 2010, 2011, 2012 and far beyond will lead to more sophisticated and demanding consumers around the world
Real Time reviews - Whatever it is you're selling or launching in 2010, it will be reviewed 'en masse', live, 24/7.
Embedded generosity - Next year, generosity as a trend will adapt to the zeitgeist, leading to more pragmatic and collaborative donation services for consumers.
And our favorite: Mass Mingling - More people than ever will be living large parts of their lives online in 2010. Yet, those same people will also mingle, meet up, and congregate more often with other ‘warm bodies’ in the offline world.
For more information, click here